Weetabix Cut-Out Cardboard Models

In the 1950s Weetabix printed a range of cardboard cut-out models on the rear of their packets. Over the years numerous models were printed ranging through all the varieties shown above and also including trains. In 1977 they re-introduced a few models, maybe to co-incide with the Queen's Silver Jubilee; they were, on the single pack an Austin 7, and on the double packs three were available, Ford Model T, Bentley and a Rolls Royce Silver Ghost.

A collection of 65 carboard models, part of which is shown here, was recently sold for a few hundred pounds on e-bay.

The four models shown above were made in 1977 and, in the mistaken belief they would be preserved better, they have been varnished. The varnish has yellowed with age and the cardboard has now become very brittle. The Rolls Royce, Bentley and Ford were on the double packs, the little Austin 7 on the single pack.