Every person in sports marketing and sponsorship knows who the crucial players are within the marketing and advertising of sports. Rights holders, broadcasters, owners of teams, amenities and events plus the professional athletes and fans all have their function to play. The marketing of sports has constantly been an adaptive art which requires regular adjustment to satisfy that insatiable demand by fans for much more interactive encounters and touch with their beloved teams and athletes.
This year in 2012 there’s the possibility that the area of broadcasting may find a breach in the structure of invulnerability that it’s been experiencing for the last fifty years. For the very first time, a brand new technology has emerged for broadcasting of sports for which broadcasters do not possess a monopoly or first right of refusal on usage. This technique is live video streaming of events. This can signal the commencement of a race between other players in advertising and marketing of athletics as well as sports sponsorship to find out who can win the day as well as provide fans with a new and unique experience. Live video technology enables the transmission of any event, competition or game live to the supporters of its via the internet, with no need of one third party between the event and also the fan. That is right, sports fans. This technological know-how might cut out the broadcasters from this specific portion of the marketing game. Nonetheless, is that a wonderful thing or even a terrible thing?
Element of the immense value of sports is the revenue acquired by competing broadcasters bidding against one another for rights to broadcast events. Would Reddit MMA Streams which pay so dearly to the broadcasters to clearly show their brands be willing to part company, albeit simultaneously or temporarily from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to connect directly with the fans of theirs. This is what live video streaming allows for them to do. That suggests virtually no broadcast media filtering, analysing and also being paid out for doing what they have done for more than 50 years. Imagine, sports organizations building the personal media companies of theirs, or having an internal mass media department to say probably the least. In case you doubt the global acceptance of streaming video, you must have not heard of YouTube. Where on the planet have you been? Internet video has undoubtedly the most online daily traffic amongst anything on the net.
YouTube becomes more special daily website traffic every single day than Facebook. Websites with streaming video develop increased link juice from Google due to the organic nature of visits verified by additional moment on the internet site watching streaming video. The broadcast game may well have a completely new gorilla in the booth as teams understand they can develop broadcast experiences traditional broadcast media find impossible to put together. Hunt for this to be a trend which gets bigger and bigger throughout 2012 as teams provide real time interactive experiences with the teams of theirs during games. The question really is how the broadcast media take action to this changing reality. The relationship between sports broadcasters and sports properties has received an ebb and flow history. Time will reveal if the broadcasters come up with a distinctive way to get involved, or maybe even to be in charge of this brand new technology for the teams.